You shoot out a couple Meme’s (element to raise a cultural awareness like a crafty quote on an image), shoot out a couple shareable posts, maybe harness a few likes, and call it a day.
There are multiple companies that say they can provide social media marketing for any type of business. These companies may or may not do a good job. A company that says they can provide social media marketing specific to the drug rehabilitation space? That is a completely different conversation.
What is Needed to be Successful on Social Media
CONTEXTUALLY CREATIVE MINDS
A deep understanding of Marketing Pixels and Audience Triggers.
Dennis Yu, a good friend of ours and Ex Yahoo employee says it best:
“If your not using facebook marketing to collect email addresses your missing the point”.
How do you collect emails and phone numbers?
With a post of a girl on the beach quoted saying “get your life back today!”
Businesses Know What They Need.
A consumer may not know what he or she needs.
Sometimes they even think they know exactly what they want but when its right in their face can not make a decision to obtain it.
Now add the element of someone who’s mind is completely scrambled and moving at about 1000 miles per minute and social media companies fail miserably.
Best Social Media Outlets For Rehabs In Order Of Effectiveness:
(yes you can use directories as social media lead gen)
- Twitter DOES NOT WORK
(if a social media company says it does RUN)